#PICTORIAL MARK UPDATE#
#PICTORIAL MARK FULL#

However, pictorial marks are just so fun! I wouldnвЂ™t want to discourage you from choosing one just because youвЂ™re new. ThatвЂ™s why it can be challenging for a new company to utilize a brand mark exclusively. Think of how the Starbucks logo began as an emblem, but is now simply a drawing of a mermaid. Often, these logos evolve over time from one of the above types. The imagery you choose for your company logo has to be incredibly iconic for the average customer to recognize and identify it. This brings us to the brand mark (also called a вЂњpictorial markвЂќ).

#PICTORIAL MARK FULL#

In this case you can still use a letterform, but may wish to include your full name below until you develop a reputation. YouвЂ™re a new company and arenвЂ™t yet established.You work in an industry where shortening your name to initials is common (looking at you, law firms!).You want the tie between your name and visual identity, but have a really long name.Many fashion brands use the monogram logo (think Louis Vuitton, Chanel, or Gucci) and it is an immediately recognizable symbol of their brand. The fewer letters there are, the less likely someone will read them incorrectly. You can get even more creative with the styling of the letters, since legibility is less of an issue than with logotypes. If thatвЂ™s something youвЂ™re looking to achieve, the monogram is a no-brainer for your brand.ДЄgain, the typography and font are key with monograms (also known as lettermarks). You probably refer to HBO as HBO, rather than Home Box Office. This style of logo focuses the name down to the memorable (and pronounceable) parts. If this sounds like your company, a monogram probably makes more sense than a logotype.

#PICTORIAL MARK UPDATE#

Even Google and Coca Cola need to update their iconic wordmarks to stay fresh. Helvetica may be all the rage these days, but in a few years it may feel as dated as the neon bubble letters of the 80s. You donвЂ™t want to update your logo regularly.Logotypes help reinforce the tie between visual memory and name recognition. Your brand has a short name that wonвЂ™t feel overwhelming when plastered everywhere as a logo.

YouвЂ™re a new company that wants to get your name out there.

The bright colors are fun and accessible, which makes sense when you consider Google wants their products to be used universally and to not intimidate new users. The different colors represent the multitude of results you get when searching on Google and the diversity of their product lineup. The Google logotype is impactful because the font is simple and elegant - like their products - but made up of many colors.

Pictorial mark